I am very proud of the work I did under BoomGen Studios. They are an incubator of great ideas & stories.
In particular, the following two projects:
TLC’s groundbreaking series, All-American Muslim
Aside from being on the creative consulting team, I was the social media lead on this project. I provided content & discussion topics for the All-American Muslim Facebook page, various press forums, email newsletters, and help mobilize fans to garner other fans.
Some benchmarks include:
2. Ranked #1 on TV Guide’s Social Media Power Ranking (most talked about television show on social media)
3. Help create and drive traffic to an online petition promoted via MoveOn.org that garnered over 40,000 signatures including celebrities such as Mia Farrow and Kerry Washington.